Together with Fuze Tea, Bananas launched an engaging activation to highlight the dual benefits of the brand: the ability to Alleviate and Revitalize. This campaign was designed to engage consumers by showcasing the unique qualities of Fuze Tea’s new product range, positioning the brand as the perfect companion for not only relaxation but also focus.

We offered consumers an immersive experience, allowing them to explore the new product range while enjoying a refreshing break. Activations were set up across various locations in Belgium, including vibrant festivals, bustling shopping malls, and busy city centers. Each location was carefully chosen to attract a diverse audience and maximize exposure. These activities were crafted to leave a lasting impression and create joyful memories associated with the Fuze Tea brand.

Thousands upon thousands of consumers had the opportunity to test the products thanks to the total package of sampling direct, indirect, and experiential sampling activities. The photo activation allowed participants to capture their experiences, which were then widely shared on social media platforms like TikTok and Instagram, further amplifying the campaign’s reach.

The combination of enjoyable activities, the refreshing nature of the product, and the shared moments of relaxation, focus, and fun helped solidify the experience as a memorable and joyful interaction with the Fuze Tea brand. The positive feedback and widespread sharing of photos and stories on TikTok and Instagram highlighted the campaign’s success in creating a meaningful and lasting connection with consumers.