Services

Brand Activation

Client

Coca-Cola

Year

2024

Bananas partnered with Coca-Cola to deliver thrilling experiences at amusement parks and festivals. Our collaboration resulted in three unique activations designed to offer Coca-Cola enthusiasts the opportunity to enjoy unforgettable moments of fun and excitement.

This initiative aimed to create engaging interactions that would generate performance, and strengthen the bond between Coca-Cola and its fans while driving traffic to points of sale.

Process

Attendees had the chance to test their reflexes with the “Catch The Bottle” machine, a fast-paced game where they had to catch falling bottles.

For those seeking a challenge, the “Cash Grabber” offered the excitement of catching as many balls as possible within a limited time, testing their agility and speed.

Additionally, groups of friends could discover who was the strongest among them with the “High Striker,” a classic carnival game that measured their strength with each strike. These interactive and entertaining activities were set up at various amusement parks and festivals, attracting crowds and providing memorable experiences, all without the need for sampling.

Result

The challenge was a success: people enjoyed unforgettable moments with Coca-Cola and our unique activations at their favorite events. The games drew enthusiastic participation, creating a lively and fun atmosphere.

The combination of interactive challenges and the refreshing presence of Coca-Cola ensured that our activations left a lasting impression. This not only enhanced the overall event experience but also reinforced positive associations with the Coca-Cola brand while effectively generating traffic to points of sale.

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