Together with Ethias, Bananas launched the Summer Tour,  giving people across the Belgian coast and beyond the chance to meet Maurice, the beloved mascot. This initiative aimed to connect with the community, enhancing brand recognition and engagement in a fun and interactive way throughout the entire summer.

Our mission with Ethias was to spread joy and uplift everyone’s spirits. Through our thoughtfully designed initiatives, we highlighted the core values of the insurance brand: prioritizing people’s well-being and valuing their perspectives. The tour featured a variety of engaging activities that allowed attendees to interact with Maurice and learn more about Ethias in a lively, friendly environment. These initiatives were meticulously planned to ensure they resonated with the audience and conveyed Ethias’s commitment to care and community.

During the entire summer, we aimed to increase awareness about the various possibilities Ethias offers, meeting both consumers and non-consumers. By visiting diverse locations and hosting interactive activities, we ensured that our message reached a wide audience.

We organized an exciting summer tour across Belgium, with a special focus on the coast: Oostende, De Haan, Blankenberge, De Panne, Koksijde, Nieuwpoort, and Middelkerke. The tour also ventured into city centers, parks, and various events, including vibrant festivals, ensuring a memorable experience for all.

This widespread engagement helped increase brand awareness and strengthened Ethias’s connection with the community, making the Ethias Summer Tour a resounding success.